Use our media toolkit and show the world the big-hearted hero you are!
Congratulations on accepting your mission to shave, cut or colour your hair in solidarity with every Australian facing blood cancer.
One of the best ways to gather community support for your incredible fundraising efforts and raise awareness of the needs of all Australian families facing blood cancer is to engage with your local media.
To help you achieve your mission and show the world the hero you are, the Leukaemia Foundation’s media team have developed an easy-to-use media toolkit.
Below you’ll find a lot of useful information your local journalists need to know about World’s Greatest Shave, and we are here to help you every step of the way. Please email firstname.lastname@example.org if you have any questions.
World’s Greatest Shave 2022 Media Toolkit
About World’s Greatest Shave
The Leukaemia Foundation’s World’s Greatest Shave is one of Australia’s most well-loved fundraising campaigns.
In 2022, Max Shaver — Australia’s newest blood cancer action hero — is calling for Australians to make conquering blood cancer their MISSION: POSSIBLE. His mission? Defeat blood cancer. Your mission is to shave, cut or colour your hair to help make this happen!
When you shave, cut, or colour your hair for World’s Greatest Shave — you’ll send a powerful message of hope to the 110,000 Aussies facing blood cancer today.
25,000 Aussies sign up to make a difference each year, raising millions of dollars for families facing a blood cancer diagnosis and helping the Leukaemia Foundation’s goal of zero lives lost to blood cancer by 2035.
Funds raised will help Aussie families navigate a complicated health system and every scary, uncertain moment following a blood cancer diagnosis
Shaving is the primary reason people sign up for World’s Greatest Shave, but anyone can register to shave, cut, colour or wax their hair, too.
Some have a personal connection to blood cancer, while others take part simply to have fun and raise money for a good cause.
World’s Greatest Shave started in Lismore, NSW in 1998 and was inspired by a daughter’s love for her father who was battling leukaemia.
50 Australians are diagnosed with blood cancer every day. That’s one person every 28 minutes.
The incidence of blood cancer continues to grow. Over the past 10 years, the incidence of blood cancer has increased by 40%.
Blood cancer is the most commonly diagnosed childhood cancer (0−14 years).
Blood cancer does not discriminate. It can develop in anyone and can occur at any age and any stage of life and more support for Australians living with blood cancer is urgently needed.
There are no screening programs available for blood cancers, and there is no way to prevent blood cancer through lifestyle change.
About Leukaemia Foundation
The Leukaemia Foundation stands with Australia to help cure and conquer blood cancer – with care. Together we are attacking every blood cancer, from every direction, in every way we can. We stand beside every Australian to be their voice and their someone-to-turn-to, fighting to get them access to the best care. We also accelerate research that’s delivering rapid advancements in blood cancer diagnosis and treatments. Plus, we provide services and support that empower people living with any blood cancer to live well after diagnosis. You can learn more about the Leukaemia Foundation and blood cancer at leukaemia.org.au.
Our vision… zero lives lost to blood cancer by 2035
Our priority is to save lives by giving all Australians living with blood cancer access to
Best-practice treatment and the latest trials, tests and diagnostic tools
Trusted information and education to empower informed choices
Essential supportive care to improve quality of life
Thank you for accepting your mission and sharing your story with the media.
If you’ve got questions, we’ve got answers. Remember, we’re always here to help every step of the way. For more information, please email email@example.com.
In addition to general media requests, we can also provide a Leukaemia Foundation spokesperson, local World’s Greatest Shave participant or an Australian impacted by blood cancer for an interview, comment or photo opportunity.
Contact our media team for further information.
General media enquiries
Head of Media
0478 300 507
Media Manager (VIC, ACT, SA, NT)
0460 000 536
Media Manager (QLD, WA, NSW, TAS)
0427 251 452
0421 659 785
Ambassador Engagement Lead