Media Toolkit
Make shaving your MISSION: POSSIBLE

Use our media toolk­it and show the world the big-heart­ed hero you are!

Con­grat­u­la­tions on accept­ing your mis­sion to shave, cut or colour your hair in sol­i­dar­i­ty with every Aus­tralian fac­ing blood cancer.

One of the best ways to gath­er com­mu­ni­ty sup­port for your incred­i­ble fundrais­ing efforts and raise aware­ness of the needs of all Aus­tralian fam­i­lies fac­ing blood can­cer is to engage with your local media. 

To help you achieve your mis­sion and show the world the hero you are, the Leukaemia Foun­da­tion’s media team have devel­oped an easy-to-use media toolkit.

Below you’ll find a lot of use­ful infor­ma­tion your local jour­nal­ists need to know about World’s Great­est Shave, and we are here to help you every step of the way. Please email media@​leukaemia.​org.​au if you have any questions.

World’s Great­est Shave 2022 Media Toolkit

About World’s Great­est Shave

The Leukaemia Foundation’s World’s Great­est Shave is one of Australia’s most well-loved fundrais­ing campaigns. 

In 2022, Max Shaver — Australia’s newest blood can­cer action hero — is call­ing for Aus­tralians to make con­quer­ing blood can­cer their MIS­SION: POS­SI­BLE. His mis­sion? Defeat blood can­cer. Your mis­sion is to shave, cut or colour your hair to help make this happen!

  • When you shave, cut, or colour your hair for World’s Great­est Shave — you’ll send a pow­er­ful mes­sage of hope to the 110,000 Aussies fac­ing blood can­cer today. 

  • 25,000 Aussies sign up to make a dif­fer­ence each year, rais­ing mil­lions of dol­lars for fam­i­lies fac­ing a blood can­cer diag­no­sis and help­ing the Leukaemia Foundation’s goal of zero lives lost to blood can­cer by 2035

  • Funds raised will help Aussie fam­i­lies nav­i­gate a com­pli­cat­ed health sys­tem and every scary, uncer­tain moment fol­low­ing a blood can­cer diagnosis

  • Shav­ing is the pri­ma­ry rea­son peo­ple sign up for World’s Great­est Shave, but any­one can reg­is­ter to shave, cut, colour or wax their hair, too. 

  • Some have a per­son­al con­nec­tion to blood can­cer, while oth­ers take part sim­ply to have fun and raise mon­ey for a good cause.

  • World’s Great­est Shave start­ed in Lis­more, NSW in 1998 and was inspired by a daughter’s love for her father who was bat­tling leukaemia. 

Why Shave?

  • 50 Aus­tralians are diag­nosed with blood can­cer every day. That’s one per­son every 28 minutes.

  • The inci­dence of blood can­cer con­tin­ues to grow. Over the past 10 years, the inci­dence of blood can­cer has increased by 40%. 

  • Blood can­cer is the most com­mon­ly diag­nosed child­hood can­cer (014 years). 

  • Blood can­cer does not dis­crim­i­nate. It can devel­op in any­one and can occur at any age and any stage of life and more sup­port for Aus­tralians liv­ing with blood can­cer is urgent­ly needed. 

  • There are no screen­ing pro­grams avail­able for blood can­cers, and there is no way to pre­vent blood can­cer through lifestyle change. 

About Leukaemia Foundation

The Leukaemia Foun­da­tion stands with Aus­tralia to help cure and con­quer blood can­cer – with care. Togeth­er we are attack­ing every blood can­cer, from every direc­tion, in every way we can. We stand beside every Aus­tralian to be their voice and their some­one-to-turn-to, fight­ing to get them access to the best care. We also accel­er­ate research that’s deliv­er­ing rapid advance­ments in blood can­cer diag­no­sis and treat­ments. Plus, we pro­vide ser­vices and sup­port that empow­er peo­ple liv­ing with any blood can­cer to live well after diag­no­sis. You can learn more about the Leukaemia Foun­da­tion and blood can­cer at leukaemia​.org​.au

Our vision… zero lives lost to blood can­cer by 2035

Our pri­or­i­ty is to save lives by giv­ing all Aus­tralians liv­ing with blood can­cer access to 

  • Best-prac­tice treat­ment and the lat­est tri­als, tests and diag­nos­tic tools 

  • Trust­ed infor­ma­tion and edu­ca­tion to empow­er informed choices 

  • Essen­tial sup­port­ive care to improve qual­i­ty of life 

Thank you for accept­ing your mis­sion and shar­ing your sto­ry with the media. 
If you’ve got ques­tions, we’ve got answers. Remem­ber, we’re always here to help every step of the way. For more infor­ma­tion, please email media@​leukaemia.​org.​au. 

In addi­tion to gen­er­al media requests, we can also pro­vide a Leukaemia Foun­da­tion spokesper­son, local World’s Great­est Shave par­tic­i­pant or an Aus­tralian impact­ed by blood can­cer for an inter­view, com­ment or pho­to opportunity. 

Media con­tacts

Con­tact our media team for fur­ther information. 

Gen­er­al media enquiries


Head of Media

Monique Cer­re­to


0478 300 507

Media Man­ag­er (VIC, ACT, SANT)

Kim Loudon


0460 000 536

Media Man­ag­er (QLD, WA, NSWTAS)

Prue Cripps


0427 251 452

Media Coor­di­na­tor

Yulia Zayt­se­va


0421 659 785

Ambas­sador Engage­ment Lead

Cas­san­dra Sananes